WordPress Engineer Building Scalable, Maintainable Web Systems
Specialising in scalable WordPress architecture, performance optimisation, custom Gutenberg development and modern frontend workflows.
Engineering Approach
I build WordPress systems focused on performance, structure, and long-term maintainability.
My work centres on custom Gutenberg blocks, scalable theme architecture, and reducing unnecessary complexity across both frontend and backend systems.
The goal is always predictable, composable code that other developers can extend without friction.
Principles
- Design systems, not templates
- Build components, not pages
- Keep architecture simple and explicit
- Optimise for Core Web Vitals from the start
Capabilities
A breakdown of the systems and areas I work across in WordPress development.
Core Engineering
- WordPress Architecture & System Design
- Custom Gutenberg Block Development
- Block Theme Development (
theme.json, full-site editing) - Headless / Decoupled WordPress Architecture
Frontend Engineering
- Component-based UI systems in Gutenberg
- Design system implementation in WordPress
- Performance-focused frontend architecture
- Accessible UI development (WCAG-aware blocks/themes)
Backend & Platform
- Custom plugin development
- WP-CLI tooling & automation
- REST API / WP Data API integrations
- Database optimisation & data modelling for WordPress
Performance & Scale
- Core Web Vitals optimisation
- Caching strategy (page, object, edge)
- Asset optimisation & build pipeline tuning
- High-traffic WordPress optimisation
Engineering Quality
- Codebase refactoring & legacy system modernisation
- Technical audits & architecture reviews
- Testing strategies for WordPress (unit/integration)
- Dependency reduction & system simplification
Workflow & Delivery
- Build tooling (Vite/Webpack integration with WP)
- CI/CD for WordPress deployments
- Local development environment setup
- Git workflows for WordPress teams
Need help with WordPress?
Whether you’re planning a new site, improving performance, or building custom functionality, I’d be happy to chat.