Search Engine Optimization
With just under 90% of adults using the internet in both the UK and the USA (www.internetlivestats.com, 2014) it is clear that the internet has a major role to play for businesses. As a result, the vast majority of consumers expect a credible business to have an online presence. However, a large number of website owners are unaware of the importance of search engine optimization, SEO, and the benefits it can bring to any business represented on the web, including yours!
The simple fact is that SEO is hugely important and can greatly benefit your business.
Search engines such as google, bing and yahoo continue to modify there algorithms to improve the experience for the end user, directing the user to quality, relevant content.
For example, google’s latest algorithm modifications have allowed the search engine to become better at detecting both unengaging content as well abnormal link patterns. While this does mean there are no quick fixes, it also means that with an optimized and efficient website along with the right strategy and high quality content, there are huge benefits to be made!
What is SEO?
SEO is the process of driving traffic, visitors, to a website from free or organic search results, that is search result placements which were not paid for, provided by search engines such as google, bing and yahoo.
By gaining a higher search engine ranking it is possible to dramatically increase the traffic to your site. The result of which could mean;
- more contacts!
- more news letter sign ups!
- more sales!
Just as there is competition on the high street, there is competition online as well. As a business owner you are constantly competing with competitors to rank higher in search engines in order to drive customers to your site.
Professional SEO services can help better place your website and your business so customers and clients can find you first.
Is your website working for you?
Before optimizing your website it is important to be clear about what it is you want your visitors to do when they reach your website.
- Do you want your customers to pick up the phone and call you?
- Do you want them to complete a form or ask for a quote?
- Do you want them to sign up for a newletter?
- Do you want them to purchase a product?
- Do you want them to find your location locally?
Whatever you want them to do, we need to make it obvious and simple for your customers to achieve it.
Once you have decided on your goals, the optimization can begin. SEO will then drive the traffic to your website which can then convert the visitors into customers.
How much traffic can be generated?
There is no simple or clear answer to the question as it depends on a number of factors such as your niche, the level of competition and the keywords selected to optimize your site. However, you will benefit by optimizing your website.
Where do I begin?
Ensure your website is working as efficiently as possible for you, from behind the scenes all the way to the eye-catching pages your visitors will see.
- Effective keyword research
- Improve page load times
- Use clean code
- Use correct schemer
- Follow W3c compliance
- Ensure accessibility
- Have a social media strategy
- Relevant link building
- High quality content
- Relevant Content
Effective search engine optimization will certainly benefit your website and should encourage more of the traffic you want. However, depending on your goals and competition it can take time to see results and while first place ranking is always aimed for it can never be guaranteed.
The purpose of SEO is to get your website working for you as efficiently as possible, improving your presence on the web and bringing relevant visitors to your website. Web users, both from all over the world to locally use search engines such as google, yahoo and bing to find what they are looking for. Ensure that in doing so they find you, your products or services, allowing you to convert them into loyal, returning customers.
To help your business grow, speak to an SEO Professional today!
SEO Package
What is included in an SEO Package?
An SEO package is a monthly subscription whereby we shall provide you with a set amount of time each month to dedicate on establishing and providing a wide variety of SEO services.
Each business is unique and at different stages of development. As such my SEO package is tailored to meet your needs and evolves with your business.
Each month we will discuss and plan a course of action that will benefit your business.
These tactics help your website to appear higher in the search engine results, generating more interest and greater conversions.
SEO Audit
An SEO audit is an important way of understanding the current performance of your website and why your website is not performing to its potential.
The audit is simply a snap-shot of how search engines like google see your website. This allows us to see where it is performing well and areas can be improved to help future growth. An audit is also able to highlight any serious issues affecting the site.
Websites are a marketing tool and need a strategy in places to be the most effective. A website needs structured content supported by keyword research in order to attract the right type of customers and perform well with search engine. For this reason it is important for your website to be search engine friendly otherwise your customers might never find you online.
Attract more people searching for your key terms to convert them into customers.
An effective SEO strategy will improve your ‘organic search’ ranking and help you attract more natural customers, the customers you want, without having to pay for adverts.