Over a quarter of small businesses do not have a professional website. Surprised? I was, especially considering we’re surrounded by computers and smartphones with apps and cloud services to run our entire lives.
I first came across this in a survey by Redshift Research and commissioned by GoDaddy in 2015 which found that two thirds of small businesses do not have a website.
In another, more recent survey by clutch.co, Small Business Websites in 2017: Survey it states that “29% of small businesses do not have a website”, and only 79% of those businesses that have a website say it’s mobile friendly.
It states that “29% of small businesses do not have a website”, and only 79% of those businesses that have a website say it’s mobile friendly.
While that figure has improved in the last couple of years, it is still a lot of businesses without a professional site.
So let me share with you my 7 reasons why your business needs a website and the benefits your business can gain from having a professional site.
Reason #1: Reach more customers
Let’s look at some facts.
Around 40% of the total world population has an internet connection. That means that over 3 billion people worldwide have the ability to connect with your business via your website daily.
Now that is a really large number so let’s focus on the UK as an example.
According to ons.gov.uk in 2017, 90% of UK households had access to the internet and 73% of adults used a smartphone to access the internet while on the go. The survey also states just over 3 quarters of adults, 77%, paid for goods or services online.
Compare all those potential customers with the reach of a ‘bricks and mortar’ store.
Simply put, your website allows you to be seen and can dramatically increase your ‘virtual footfall’.
Reason #2: Marketing
Think of your website as your business’s virtual hub, an online brochure displaying up-to-date product information and contact information.
Support your website with your social media platforms of choice. Use these platforms to reach out and engage with your customers to form and build relationships.
Build email lists and send out regular newsletters with the latest deals, products and news about your company.
7 reasons why your business needs a professional website today!
Reason #3: Customer support
You can actually reduce costs and increase efficiency by serving your customers.
Brainstorm the potential questions your customers might need answering about your product or service. Produce a well written and well organised set of FAQs to answer common questions your customers ask. This reduces the amount of calls and emails you might receive allowing you to better use your time running your business.
If you sell a product online a FAQ section can help increase conversions and boost sales as the customer can satisfy their needs all in the same place.
Set up a forum where customers can search similar problems and their solutions or find answers and advice to questions. A forum also provides a space where customers can share their own experiences, knowledge and views with others. This can benefit your business as customers can ask and answer questions from within the group, developing a community.
You and your employees can act as moderators and get involved when more in-depth answers or advice is needed.
Reason #4: Communicate with your customers and build trust
Use your website to promote offers, promotions and events. Display photos or produce a blog to engage with your customers.
People tend to reach out to the internet to find a solution to a problem. Position your business and your website to be a problem solver, build trust and turn internet surfers into loyal customers.
Reason #5: 24/7 accessibility
A professional website and online presence gives your customers access to your business all day, every day. It allows customers to connect with your business, review your products or services and buy what you’re selling all from the comfort of their home or wherever they are.
This is a great selling point when you consider the busy lives we all lead today.
Reason #6: Credibility
A well-structured website gives your business credibility by providing you with a professional organised image. Display reviews and customer testimonials, display credentials and memberships to professional bodies which in turn will promote trust.
Reason #7: Cost effective
Although the cost of designing a website varies and depends on many factors, after it is up and running on going costs are low compared with other forms of advertising and marketing and the opportunities to convert customers and increase revenue is high.
Designing a professional business website does not have to cost the earth but done properly is likely be one of the best investments your company will make.
Ensure you have a website working for your business